By Helene Malmsio
Almost everyone is giving away a freebie so they can attractpeople to their web site. They are giving away free e-zines,ebooks, services, etc.
What's happening to all this free stuff? It's loosing it'sperceived value.
Every time you surf the internet or check your e-mail you see atleast 20 to 50 freebies offers.
Don't get me wrong freebies do increase traffic, but not likethey did when the internet was new. The key is to increase theperceived value of your freebies so they will be more attractiveto your audience. How do you do this? Well, here are eight ways:
1. You could tell them what the freebie is worth with a dollaramount. For example, "Subscribe to my free e-zine! A $199 value!"
2. You could add other freebies to your freebie that willincrease the value. For example, "Subscribe to my free e-zineand get free access to our "subscribers only" private web site!"
3. You could tell them the freebie is only available for alimited time. For example, "Download our free ebook, this freeoffer will only be available until May 30, 2000."
4. You could tell them the freebie is only available to alimited number of people. For example, "Our free software willonly be available for the next 100 people that download it."
5. You could give more details about the freebie. List thebenefits, features, what problems the freebie will solve, etc.
6. You could describe your freebie to sound more attractive. Forexample, instead of "free report" you could say "free neverreleased top secret document"
7. You could list testimonials for your freebie. Most businessesdon't give testimonials for their freebies. This would defiantlyincrease your freebies value.
8. You could tell people how many people have already receiveyour freebie. For example, "15,000 people have alreadysubscribed to my free e-zine! Can they all be wrong?
These are only a few ways you can add value to your freebies.You could be creative and think up some other ways to increasethe perceived value of your freebies. Also test each idea to seewhich one draws the most traffic to your web site.
=== Helene Malmsio has been a successful business entrepreneurfor nearly 30 years and has been operating Strategic Servicesgroup of Companies since 1987.
Article reprinted with permission from Strategic Services. Allrights reserved.
For more information on how to publish your own ebooks andezines for profit, and to get your own copy of our free selfpublishing ebook, go to http://www.buybooks-online.com
Article reprint requirements: . You may reprint this article,electronically in free-only publications in it's entirety in anEzine, blog or web site. . You may not use this article inUnsolicited Commercial Email. . Whenever this article is used,it must include the authors byline with an active link back toour web site.
Article Source: www.ArticlesBase.com
